![]() It’s also a great way to curate and follow great inspirational mood boards. Instagram isn’t just good for meme accounts and keeping tabs on your ex. Sign up for boards and play with an example. Boards support your entire design process-from initial idea to handoff. Share your Boards with anyone (even on mobile and tablet devices). Get your design process together into a familiar, central location. If you want some good suggestions for digital tools to use though, here are five that we recommend. Whatever you ultimately choose is up to you and your team. You can use one of the many digital platforms to curate your images (as you’ll see below) or you can even simply create a folder and drop images in there. Since digital mood boards are so flexible, there are a ton of different ways to create one. You can easily share your mood board with people all over the world.You can curate images from all across the web.You’re not relegated to a small amount of space.How to create a digital mood boardĭigital mood boards are much more flexible than their physical counterparts. If it’s consistent with your brand and audience, you can likely put it on your board. Here are a few examples of physical mood boards: Some areas you can curate your materials: This can be anything that sparks the core mood of your project. Now it’s time to curate all the items you’ll need for your mood board. If you want to create your own, be sure to keep the following in mind: Gather your inspiration from everywhere Still, there are plenty of benefits for creating a physical mood board-so much so that even brands like Anthropologie use them today. You also may not be able to physically obtain all of your inspiring elements. You might not be able to put absolutely everything you wanted to on the board. Naturally, these mood boards are limited by physical space. They’re great for in-person presentations.You can add scents to them to smell (as one perfumery did).You can use a wider range of materials from photographs, paints, and even plants.“Curating your mood board is a balance of including enough images to convey the emotions and experience you want for your product, while not overwhelming the viewer with too many elements.” How to create a physical mood boardīack in the olden days when a steak dinner cost a nickel and computers were actual, living people, designers and marketers created physical mood boards in order to get their ideas across.Įven today, there are a number of reasons you might want to consider creating your own physical mood boards. ![]() That might mean doing something other than gathering and curating images you found online. Mix your mediaĭon’t be afraid to push creatively with your mood board. This is crucial because your design should always be serving your user. They come from different generations and have different tastes in everything from music to the websites they visit. Who is your target audience? Where do they live? What are they struggling with and how can your design communicate a solution to those struggles?įor example, if your target audience was thirty-something men living in Topeka, your mood board is going to differ wildly from a brand whose target audience is teenage girls who love Korean pop music. After all, you’re creating the design for them, not you. With any good design, you should always keep your target audience in mind. While you can certainly play and push the boundaries with your mood board, remember that you also need to remain consistent to your brand as well-which brings us to… Remember your audience Or maybe there’s a specific emotion your images are evoking?Īnd sometimes, you won’t be able to see these things until you get it all on the board. Maybe the style is consistent with a specific era? Someone looking at your mood board should be able to pick up on one or a few recurring thematic elements. The key to any good mood board is consistency. Here are a few good tips to help you decide what should go on your mood board. What goes on a mood board?Ĭurating your mood board is a balance of including enough images to convey the emotions and experience you want for your product, while not overwhelming the viewer with too many elements. That way, you can deliver a product to them that is up to their standard. It can also help attract prospective clients or give current clients a good idea of what the finished product of your designs can be allowing your clients to make changes if they feel something doesn’t connect. Having a mood board doesn’t just help your in-house design decisions. After all, you’re creating the design for them, not you.” “With any good design, you should always keep your target audience in mind.
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